After our brand La Carafe just re-manufactured and brought the Original Carafe from 50’-70’ design up to date, restaurants and starred chefs presented it on their most contemporary tables.
Meanwhile, prestigious museums such as the Museum of Decorative Arts of Paris, Pompidou Museum or MoMA in San Francisco incorporated it in their boutiques ! As a result, we nearly sold 18 000 pieces in one year. How could we explain such popularity? Let’s discover it.
Since the 50s, whole generations of pupils have gone through French canteens comparing their ages by checking the bottom of their DURALEX glass, and filling it with a rotund, fondly remembered La Carafe pitcher.
This collaboration is a throw-back to the collective memory of generations both old and new.