DDP 30th Anniversary Book, 330 pages

A yellow cover, Eggman's face and the dates 1995-2025: the DDP 30th Anniversary Book brings together thirty years of the brand's history in a 330-page volume. Campaign images, logos and archives trace the story in this anniversary book published by DDP. The printed French wording remains unchanged; this is not an English translation of the book.

Revisiting the images behind the brand

Preparing the book involved digitising more than 3,000 archives and interviewing more than 35 former colleagues. These figures describe the work behind it, not a promised image count in each chapter. DDP's beginnings, adverts and photographic campaigns feature alongside collaborations such as the one with Orangina.

The DDP 95 logos and Eggman mascot provide a thread through the brand's graphic choices. The book is for readers who want to revisit this visual world and its different periods through collected documents and accounts.

Credits and edition

Antoine Caillet is editorial director and shares art direction with Stephan Pluchet. Pluchet also contributes the writing with Agence Elem nt. Design is by Horah.INC; DDP supplies the archives and product photographs, digitised by LNSE.

• Title: DDP 30th Anniversary Book.
• Published by DDP, 330 pages.
• Illustrated yellow cover and visible ribbon bookmark.
• ISBN: 979-10-415-8407-9.
• One book in its original edition.